LAS VEGAS , Mar 31, 2008 (BUSINESS WIRE) -- BOOMj Inc. , a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and Generation Jonesers, has partnered with the National Exercise and Sports Trainer Association (NESTA, www.nestapft.com), to offer additional targeted fitness, health and lifestyle tips and tactics to BOOMj.com members. In addition, BOOMj.com’s social network will feature NESTA profile along and more than 40,000 trainer members as part of the MY BOOMj pages.

"Fitness including exercise, diet and stress management is the key to wellness," said John Spencer Ellis, founder and CEO of NESTA. "For BOOMj’s demographic of Baby Boomers and adults over the age of 35 it is undisputed that exercise is essential to both physical and mental well being."

"Highlighting NESTA and creating its profile as part of BOOMj.com will offer members easy access to personalized fitness and life coaching choices," said Wendy Borow-Johnson, president of BOOMj, Inc. "NESTA’s credentialing program for trainers is unparalleled and allows our members to get targeted information whether they are looking for sports, exercise or life coaches."

Beginning today, NESTA will reach out to its member base of more than 40,000 trainers to sign up on BOOMj as friends of NESTA and build personal profiles highlighting their individual areas of expertise and knowledge. BOOMj members will be able to search by type of trainer and by location to find personal exercise and sports trainers that meet their needs.

"BOOMj.com is a tremendous marketing tool allowing individual trainers to find new clients, sell specific fitness and nutrition products and services, and will also enable us to offer our unique credentialing program to BOOMj members who may be starting or expanding a career as a fitness trainer or wellness coach," continued Ellis.
In addition, NESTA will provide regular fitness tips and news on the BOOMj health and lifestyle pages. NESTA individual members will have BOOMj member benefits and reward points as well as bonus rewards because of their NESTA affiliation.
BOOMj offers Internet users over the age of 35 focused content and breaking news in health, finance, politics, technology, entertainment and lifestyle integrated with social networking tools and e-commerce shopping. BOOMj membership is free and active members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj’s leadership team has experience in media, retailing and e-commerce and is at the forefront of establishing the premier destination for Baby Boomers and Generation Jones.